Case Studies

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Goal

Overcome a ten-year history of annual low-fee commitments, few benefits, and an unhappy membership. 

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Concept

Develop branding to support establishment of a world-class pharmaceutical roundtable with programs and benefits to command multiple-year commitments and significant revenue. 

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Results

Received $41 million commitments from 9 members in Year 1. The next 9 years the program produced $75-100 million per year and generated approximately $50 million in media visibility through members of advertising, PR & promotions

Goal

Working with The Global Fund, create a global communications campaign to raise consumer awareness of the significant progress being made in the fight against AIDS, malaria, and tuberculosis. 

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Concept

“Hope Spreads Faster Than AIDS” was the initial concept designed to generate significant income to The Global Fund and provide a platform for partners to communicate their own contributions in the fight. 

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Results

Over $500 million raised since inception. Billions of media impressions. We were involved in the creation & strategies for the campaign with proceeds going to The Global Fund campaign against AIDS.

Goal

2/3 of children living in poverty have no books at home.

 

80% of preschool and after-school programs serving low-income populations have no age-appropriate books for their children. 

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Concept

Create dialogue between Reading Is Fundamental and McDonald’s to find a mutually beneficial way to integrate RIF’s expertise, content and distribution with the Happy Meal Book Initiative. 

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Results

Created the Happy Meal Books program, toys were replaced with books in McDonald’s happy meals for one month, 20 million books distributed to children through Happy Meals 

McDonalds donated 100,000 books to children in poverty across the United States 

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Goal

Find an appropriate cause with reliable manpower to transport cars from event to event. 

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Concept

Field two 16-car demo caravans to visit dealerships for test drive events. Donate $1 per test drive mile to support a women’s health cause. 

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Results

Since 1997, the program has generated more than $25 million and created billions of media impressions. 

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Goal

Convince QVC that the OCRF could deliver designer participation & work alongside OCRF to secure commitments from designers to participate in the telecast 

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Concept

Transform the famous and successful designer garage sale “Super Saturday” from a local Hamptons fundraiser into a national viewer shopping “telethon” hosted by Kim Kardashian and Kelly Rippa. 

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Results

2012 was the fifth year for Super Saturday Live raising approximately $15 million per year, with participation from leading designers including Peter Thomas Roth, Amrita Singh, B. Makowsky, Laura Geller, Perfect Formula, and many others. 

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Goal

Establish integrated cause marketing programs for Pepsi bottlers globally which bring together their local community. 

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Concept

Bottlers around the world were contacted to create cause marketing campaigns. In addition, employees, customers, and communities joined together in universal programs that could combine the strength of PepsiCo around the world. 

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Results

Over $15 million given out in grants annually. The campaign components, including marketing handbooks and toolboxes, have played a part in what today is known as Pepsi Refresh. 

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