Bruce Mackenzie

A 25 year career in Entertainment Marketing, Brand Marketing and Cause.

Started in traditional brand marketing at Pepsi and Revlon, leading to leadership roles in partnership, sponsorship and cause marketing with Warner Music, Live Nation, Omnicom and Publicis. 

Expertise in all areas of sponsorship, marketing and cause partnerships with expertise in media partnerships, fundraising overlays and special events. 

Most recent achievements in the implementation of marketing triangulations integrating brands, causes and entertainment events for mutual benefit and value for all partners. 

Achievements:

  • Sponsorship agency lead for the “50th Anniversary of Earth Day” global event with flagship event on the national Mall w/ streaming broadcast deal negotiated w/ YouTube designed to reach over 2 billion people globally

  • Created the earliest brand engagements for the Ellen DeGeneres Show that incorporated brand partnerships into actual show content. Became the standard partnership model for the show and many other shows like Jimmy Kimmel and Oprah.

  • Became the first exclusive AOR for sponsorship & fundraising for the renowned Country Music Association

  • Drove the entertainment, media, talent and brand partnerships for a major Wounded Warrior project effort with country music icon Toby Keith and NBC 

Career point of difference: A marketer of note with proven success in the areas entertainment, brand and cause marketing.    

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